Unleashing Event Potential
Leading Telecommunications Service Provider in The Philippines.
Our Solution: Strategic Audience Engagement
This approach leveraged G0 Channel Marketing's regional expertise and bicultural marketing DNA to ensure maximum participation from the right audience segments.
Targeted Campaign Development
We launched a focused 3-month campaign to reach 1500 highly qualified executives. Our team of 8 specialized agents worked with client-provided creative content to craft compelling email blasts sent at strategic intervals.
Prioritized Outreach
We maximized tele-invitation impact by prioritizing contacts based on their engagement with initial eDMs, including click-through rates, open rates, and email replies. Each agent was assigned specific daily and weekly registration targets.
Continuous Engagement
Throughout the campaign, we maintained constant communication with registrants, nurturing their interest and addressing concerns to minimize dropout rates through proactive engagement and personalized interactions.
Impressive Result
270
Fresh Audience Registrations
Exceeding the original target of 180 participants
~90%
Targeted Audience Turnout
Nearly all invited executives attended the event
15,000
Qualified Executives Reached
Creating a pipeline of opportunities for the client
Beyond our initial phone invitations, we implemented SMS reminders and email notifications, strategically designed to reduce the drop-out rate and ensure maximum attendance—showcasing G0 Channel Marketing's full-stack execution capabilities.